Aman Puts Djokovic in Charge of Your Wellness
On 10 November, Aman Group announced its third hotel brand. It's called ATMA, and the man shaping how you'll train, eat and recover there is Novak Djokovic.
Aman already had two brands. Aman is the original: the quiet hideaway in the hills or by the sea, with few rooms and a lot of silence. Janu came in 2020, a bigger and livelier sister that opened its first hotel in Tokyo in March 2024. ATMA is a third idea. Aman calls it "performance living". In plain words, a luxury hotel built around sport, recovery and living longer.
What ATMA is
The name comes from Sanskrit and means "the true self". Aman says the brand will open both in cities and in remote places, but so far only one address is confirmed.
Djokovic has a real job here. He has worked with Aman for several years, and as ATMA's global partner he will lead the longevity, nutrition, racquet and wellness programmes. Part of his own recovery set-up comes with him: the brand lists his multisensory recovery pod and the Sevenpoint8 system among the recovery tools in Miami.
ATMA Miami, the first address
The first ATMA will rise at 1111 Brickell Bay Drive, in Miami's financial district. It sits right on Biscayne Bay, on the five-mile Baywalk along the water, with its own marina next door.
The building is a 1,049-foot supertall tower designed by SHoP Architects, one of the tallest in the city. Studio Paolo Ferrari is doing the interiors, with furniture shaped to the human body and lighting that adjusts to your circadian rhythm.
Under one roof there will be:
a hotel
branded residences, from one bedroom up to six-bedroom penthouses at the top of the tower
ATMA Club, an invitation-only members' club built around racquet sports
The heart of the project is the wellness floor: a 120,000-square-foot spa and wellness centre, about 11,150 square metres, set to be one of the largest in Miami. There will be indoor tennis, padel and squash courts looking out over the bay, training studios, mobility and conditioning labs, a medical wellness centre and rooms used only for recovery.
Then the fun part. Six places to eat and drink, from nutrition-led menus to bars with live music.
The developers are OKO Group and Oak Row Equities, and completion is planned for 2031. The number of hotel rooms hasn't been announced yet.
Why Aman is doing this
Wellness travel at the top end is changing. For years the offer was a massage, a steam room and a smoothie. Now the richest guests want tests, data and a plan they can measure, and they want someone serious to run it. A 24-time Grand Slam champion who has built his career on training, recovery and food is about as serious as it gets.
Aman has also made this move before. It keeps the Aman name for what Aman has always been, and puts the new idea under a new name. Janu was the first time. ATMA is the second.
My take
Under the Instagram post that announced ATMA, one reader commented that it has nothing to do with the original Aman philosophy. I think that's exactly the point.
Aman means a handful of villas, no noise and staff who know your name by the second day. A 1,049-foot tower with padel courts, live music and a members' club is the opposite of that. If Aman had put its own name on this tower, I would worry about the brand. Giving it a new name protects both: Aman stays Aman, and ATMA can be loud.
The second thing I like: Djokovic runs the programmes himself. Recovery and food are what he has talked about for his whole career. A champion who designs your week is worth far more to a guest than a famous face on a billboard.
The open question is time. 2031 is five years away, and today ATMA Miami is a set of drawings. I'll be watching which remote destination they announce next, because a performance retreat in the mountains or on an island is where I think this idea will really work. Aman knows those places better than anyone, as it's showing in Bhutan's new mindfulness city.
If you can't wait until 2031, here are the new luxury hotels opening before Christmas 2026. And if you want to know why the same room can have two prices, read how private hotel rates work.
Would you book a hotel because a tennis champion designed the gym?
