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  • Writer's pictureMirko La Rosa

Rixos Premium Dubai JBR - An Oasis of Luxury in the Heart of the City

Updated: Feb 9, 2023


Rixos Premium Dubai JBR

Rixos is located on one of Dubai's main tourist stripes, The Walk, in JBR. Jumeirah Beach Residence – to give it its full name – lies within Dubai Marina and lines one of the most popular stretches of sand in Dubai, adorned with multiple attractions, including indoor and outdoor cinemas, an inflatable water park and a giant ‘flying’ teacup that rotates in the sky, accommodating parties of eight for drinks and snacks. If you’re in the market for a sun, sea and sand holiday, this is the location for you.

The hotel attracts a young, affluent crowd. This stunning resort offers its guests the ultimate in luxury, comfort, and style. From the moment you step into the spacious and elegant lobby, you are transported into a world of sophistication and indulgence.

Built around an avenue of fashion stores and restaurants, the lobby is more like a mall. Not visible at first, the check-in desk is tucked around a corner towards the end of the avenue, opposite the entrance to the adjoining residential block. These ultra-modern twin towers with their gleaming faceted exteriors cut a dashing figure on the Dubai Marina skyline, resembling towering shards of black crystal, and while the check-in desk is hard to spot, the building is impossible to miss.


Dubai is a city of contrasts and JBR (Jumeirah Beach Residence) is a perfect example of that. This vibrant neighborhood is located in the heart of Dubai, facing the Arabian Gulf and surrounded by stunning beaches and luxury high-rise buildings. JBR is a hub of fun and excitement and attracts tourists and residents alike with its diverse range of dining, shopping and entertainment options.

One of the main attractions of JBR is the stunning JBR beach, which is one of the best beaches in Dubai. The beach is clean, well-maintained, and offers a variety of water sports activities, such as jet-skiing, paddle-boarding, and kite surfing. With several beach clubs and cafes dotting the coastline, you can spend the whole day soaking up the sun, taking a swim or simply lounging with a drink in hand.

The shopping experience in JBR is simply unmatched. From high-end luxury boutiques to street-style fashion, JBR has it all. The most famous shopping destination in JBR is The Walk, a 1.7 km long, pedestrian-friendly promenade that is lined with a variety of shops, cafes and restaurants. Here you can find everything from designer brands, fashion boutiques, and jewelry stores to souvenir shops and street vendors.

Dining options in JBR are just as diverse as its shopping options. From gourmet restaurants to casual cafes, you'll find a range of international cuisines, serving dishes to suit all tastes and budgets.

JBR is also known for its lively nightlife scene. With a wide range of bars and nightclubs, there's something for everyone, whether you prefer a laid-back evening with friends or a wild night out. Some of the most popular nightlife spots in JBR include Sky Dive Dubai, which is the city's first indoor skydiving simulator, and the upscale club, White Dubai.

In conclusion, JBR is a must-visit destination for anyone visiting Dubai. With its stunning beaches, top-notch shopping and dining options, and vibrant nightlife scene, it's the perfect place to relax and have fun. Whether you're a tourist or a resident, JBR has something to offer for everyone, making it a truly unique and unforgettable experience.

What we liked most

For those looking to soak up the sun and enjoy the warm Arabian Gulf waters, the resort's private beach is the perfect place to relax and unwind. Whether you want to lounge on a sun lounger, take a dip in the sea, or simply soak up the stunning views of the city skyline, the beach is the perfect place to do so.

And when the sun goes down, the Rixos Premium Dubai JBR comes alive, with a range of bars and nightclubs offering a lively atmosphere and delicious drinks. From the stylish rooftop bar, which offers breathtaking views of the city skyline, to the lively pool bar, which is the perfect place to enjoy a refreshing cocktail, there is something for everyone at the resort

For sure Azure Beach deserves a favorite chapter by itself

Azure beach is the private beach of the hotel. Anyway it's open even to non guests (of course non guests need to pay the entrance fee.

Azure Beach offers a wide range of amenities to make your day at the beach a memorable one. There are private cabanas, day beds, and sun loungers to relax and soak up the sun. For those who are feeling active, there are beach volleyball courts, a swim-up bar, and a pool where you can take a refreshing dip. You can also indulge in some delicious food and drinks at the beach bar, where they serve a variety of snacks and cocktails.

Azure Beach is not just about relaxing in the sun. It offers a wide range of entertainment options to keep you and your family entertained. There are live DJs, music performances, and games to keep you entertained. You can also participate in various beach activities, such as kayaking, paddleboarding, and more.

Azure Beach is known for its exceptional customer service, making it one of the best beaches in Dubai. From beach staff to lifeguards, everyone is always on hand to ensure that your day at the beach is a safe and enjoyable one. There are also shower and changing facilities available to make your day as comfortable as possible.

In conclusion, the Rixos Premium Dubai JBR is a true oasis of luxury and indulgence in the heart of the city. Whether you are seeking a relaxing getaway, a family vacation, or a romantic escape, this stunning resort has everything you need for an unforgettable experience. Book your stay today and discover the ultimate in luxury, comfort, and style at the Rixos Premium Dubai JBR.


The Rixos Premium Dubai JBR boasts a range of spacious and elegantly designed rooms, each offering breathtaking views of the Arabian Gulf, the city skyline, or the lush gardens. All rooms come equipped with state-of-the-art amenities, including flat-screen TVs, high-speed Wi-Fi, and luxurious bathrooms with separate rain showers and deep soaking tubs.

The 414 rooms and suites are designed to capitalise on the property’s postcard panorama, with vast wall-to-wall and floor-to-ceiling windows. Some rooms feature built-in window seats. Modern and minimalistic in neutral hues, there’s a nod to the hotel’s Turkish heritage in gold- and rose-coloured glass hanging lanterns and rich gemstone accents recalling exotic bazaars. En suite bathrooms feature designer sinks sculpted from marble, freestanding bathtubs and walk-in rain showers. Toiletries are by Hermès.

Deluxe King Room

Stylish floor-to-ceiling views of the city and side sea view. Spacious rooms ranging from 37 - 48 m2 offer a large double bed, a seating area with a 48” LED TV, espresso machines with two complimentary coffee capsules daily. En suite bathroom with bathtub and stand-alone shower with luxury bathroom amenities.

Deluxe One Bedroom Suite

With breathtaking views of city skyline and partial sea view. Suites ranging from 84 - 94 m2 in size are equipped with a spacious living area, espresso machine with two complimentary coffee capsules daily and en suite bathroom with bathtub, stand alone shower and luxury bathroom amenities.

Food and Drink

The resort's culinary offerings are equally impressive, with a range of restaurants serving up delicious cuisine from around the world. From the all-day dining restaurant, where you can enjoy a sumptuous breakfast or leisurely lunch, to the elegant seafood restaurant, which offers a range of fresh and flavorful seafood dishes, there is something for everyone at the Rixos Premium Dubai JBR.

Counting Azure Beach’s café-bar, there are nine dining options to keep tastebuds entertained. The hotel operates Godiva Café and all-day diner Turquoise, which is at its best at breakfast when the buffet runs over with every morning fancy imaginable (other than pork bacon), including the components of a Turkish breakfast – olives, cucumbers, cured meats, dips, eggs baked with feta cheese and tomatoes, fresh-baked bread, fruit preserves, honey and pastries. You can have this smorgasbord delivered to your room, which is a beautiful sight to behold against the backdrop of Ain Dubai.

At Godiva Café, navigate an eclectic afternoon tea, which may include beef pepperoni finger sandwiches, chocolate-coated bananas and swan-shaped vanilla cream choux buns.

Other restaurants renting space in the hotel include Luigia pizzeria; STK JBR The Walk, an extension of the popular steakhouse chain; Black Tap, purveyor of monster shakes; Asil serving mezze, kebabs & tagines; Ammos Greek Restaurant, which requires no explanation, and popular sports bar Lock Stock & Barrel.


Asil is a balance of modern innovation, elegance and tradition in the Oriental realms of food, decor and musical style. Asil offers a fusion of Arabesque cuisine with a blend of Turkish, Lebanese and Moroccan taste with a creative, contemporary twist. The restaurant, lounge, stage, terrace and bar combine and evolve into a spectacular nightlife space after dinner.

Turquoise Resturant

The all-day dining restaurant, Turquoise offers authentic Turkish and International cuisine with a buffet concept in a comfortable intimate setting perfect for families, couples and friends alike.

Services and facilities

The service is warm and friendly. Beyond the boutiques (Rodeo Drive, Via Rodeo and Ocean Drive), facilities include Azure Beach, which also has a store selling swimwear and a Bali-inspired café-bar. Glamorous in-pool loungers and cabanas with private plunge pools can be booked at this separately owned beach club for an additional cost.

For those seeking ultimate relaxation, the resort offers a range of spa and wellness facilities, including a sauna, steam room, and hot tub. Guests can also take advantage of the fitness center, which is equipped with the latest exercise equipment and provides stunning views of the Arabian Gulf.


Situated in the heart of Dubai’s popular urban destination Jumeirah Beach Residence, Turkish-inspired award-winning Naturelife Spa Premium offers a sanctuary for relaxation and well-being. Enter a spa sensory journey that will rejuvenate, relax and uplift both your mind and body. Experience the traditional Turkish hammam with your friends and colleagues for a perfect social gathering, or enjoy our signature experiences with your loved one amidst a luxuriously tranquil setting.

Bring your spa journey to life with luxurious facilities including the authentic Hamman at the heart of the spa, steam room, sauna, ice fountain, and beautifully appointed treatment rooms featuring our bespoke couple’s suite.

Our experience

Click here to see our full experience

Key info

Location: Jbr - The Walk - Al Mamsha St - Jumeirah Beach

Phone number: +90 850 755 1 797

INSTAGRAM: @rixospremiumdubai


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